The Healdsburg Plaza

 Healdsburg's History HOME   


   Hannah Clayborn's History of Healdsburg   2003 Hannah Clayborn   



The Healdsburg Plaza




Grizzlies and Funerals


Plaza Tree Immortalized


Pigs Are Prohibited


 The Ancient Oaks Fall


Citizens Invited to Plant


Bell Tower. A Painted Lady


A Party Place


Miss Bell Tower, Scorned by Band


Lady Imps Ignite Firestorm


Hoodlums Scrawl Indecent Graffiti


Landscaping Fads


 Rethinking the Plaza


Soap Box Stop




    click to enlarge images



            Picture an oak and madrone forest, sunlight casting dappled patterns on a ground of spiky, clumped grass.  Nearby a small lake lies as calm as a green-tinted mirror.  On the banks of this lake are a dozen or more rounded brush huts and the smoke from cooking fires spirals up along with the voices of playing children. 

  The Plaza 1872 This view, at the corner of present day Healdsburg Avenue and Matheson Street, looks East, down Matheson, toward Fitch Mountain. The gable roofed building on the far corner is Col. L.A. Norton's law office. -- image, Healdsburg Museum.

           A visitor to the site that we now call the Healdsburg Plaza might well have seen just this two hundred years ago.  The Pomo Indian village of "Kale" sat in the ancient groves that once covered a large part of the Russian River Valley.  The lake, which once extended south from the present Matheson Street, may have given the village its name, which means "water-midst".  Or the name could have referred to the village's location at the confluence of a creek named "Mihilakawna" (Dry Creek) and a river named "Ashokawna" (Russian River).  Acorns from the many oaks, nuts from the black walnuts, seeds, berries, fish, and game were plentiful here, and life went on in traditional ways.

            The occasional visits of European sailing vessels on the California coast from the early 1500's to the early 1800's did not greatly change life here.  But the founding of Fort Ross by Russian colonists in 1812 and the establishment of Mission Dolores in San Francisco in 1776, and later Mission San Rafael and Mission San Francisco de Solano in Sonoma by the Spanish and Mexicans, did have a great impact on the little village.

            The Russians were generally on good terms with the Pomo, sometimes taking Pomo women as wives, and carrying on considerable trade with many of the family groups.  The encounters with the Mission fathers and the soldiers sent to protect them were often less friendly, as the soldiers sometimes kidnapped the local Indians to use as laborers in the mission fields.  Armed retaliatory raids against the local tribelets also took their toll.

The single greatest tragedy for the Indians came simply because of contact with Europeans and Americans, who carried powerful foreign diseases to these unprotected people.  By the 1840's these combined forces had wiped out the peaceful village of "Kale`", which once covered most of the Plaza and the area immediately west.[1]

Grizzlies and Funerals

            Yet the oak and madrone forests that had shaded Kale` were still there in 1841 when the area became part of the more than 48,800 acre Rancho Sotoyome, granted to Captain Henry Delano Fitch.  Town legend holds that Cyrus Alexander, who managed the cattle ranch for Fitch, used one very large madrone tree on the Plaza site to hang the carcass of a bear he killed there in the early 1840's.[2]

            Harmon Heald picked a spot near the Plaza in 1851 when he built his first little "squatter's" cabin.  He was looking for a sunny, but protected spot out of the dank gloom of the redwoods to recover from the illnesses he contracted on the journey across the plains.  An early settler at "Heald's Store", as it was known in 1856, described the Plaza site as a "beautiful shady grove".[3]

            When Harmon Heald's wife, Sarah, died in 1857, the funeral was held outdoors on the Plaza, a church having not yet been built.  One who attended that funeral described the Plaza as "covered with large oaks with but one or two madronnas".[4]

            Although it is difficult to identify all of the native species of trees that once shaded the Plaza and town site, photographs from 1864 to 1873 suggest that the it was covered with Pacific Madrone, Black Oak, Valley Oak, Coast Live Oak, and Black Walnut.  The Indians may have transplanted the Walnut to their village sites.

  The Plaza 1899 View looking West from the top of City Hall. The palm trees make their first appearance, along with an elevated gazebo and a ring of fruit trees at the center. The horse and buggy is still the main form of transportation, besides walking. A new alternative was the bicycle. -- image, Healdsburg Museum.


Plaza Tree Immortalized

            One huge and ancient madrone tree that stood on the northwest corner of the Plaza was impressive enough to be sketched by writer and artist, Albert Deane Richardson, author of Beyond the Mississippi, an account of his travels in the west from 1856 to 1857.  He wrote:


            "In the afternoon we reached Healdsburg, an agreeable village, shaded with live-oaks and madronas, or mountain laurels.  Here the live oak attains perfection.  I have seen no other tree so beautiful save the elm of the Connecticut valley.  The madrona too, with its vivid green foliage, bright red stems and exquisite outline, is a marvel of grace and loveliness.  One, in the principle street of the town, towering and spreading far above the highest buildings, is singularly picturesque and venerable.  The boughs of all trees are richly festooned with great bunches of mistletoe."[5]

  Panorama of Plaza circa 1908 - View looking East. Double size postcard image, Published by Richard Behrendt, San Francisco, for Star Outfitters Inc. Healdsburg, Cal. Printed in Germany. -- r janosko collection

No other small northern California town was so honored in his book, and the tree Richardson drew in 1865 had been severely damaged by fire in 1859.

            The town, as Heald laid it out in 1857, was in the common "grid" pattern pervasive throughout the west.  But the focus of its streets on a plaza/park was somewhat unusual for northern California.[6]  He was no doubt influenced by the old Mexican military parade ground/plaza in the nearby town of Sonoma.  The name itself betrayed its Mexican origins, for it was never called a "square" or "commons" as such places were known in New England, but was always referred to as the "Plaza" from 1857 on.

Pigs Are Prohibited

            As the commercial center and population of the town grew, many trees were felled to make way for construction, but the Plaza trees remained as a remnant of the old forest.  The first attempt to fence and protect these trees came as early as 1858, when a group of citizens surveyed the lot and made cost estimates before giving up the project.[7]

The importance of a fence may not be as clear to us now, but in those days the Plaza was mainly used to hitch heavy wagons which made deep ruts in the earth and crushed the tender root systems of the native trees.  Marauding livestock, most notably pigs, ran loose and wallowed in winter mud puddles.  The very first City ordinance, in fact, expressly prohibited all pigs from entering the Plaza.

The Ancient Oaks Fall

            It is difficult to tell how many Plaza trees were damaged or removed between 1857 and 1868, but in the latter year the local newspaper editor protested,


"Many of the noble oaks on our plaza, which have long been the pride of citizens and the admiration of strangers, are dying for want of protection."  Later the same editor declared, "It is a shame that these trees remain unfenced to have the life trampled out of them by the constant travel of the streets..."[8]


The press had long favored those ancient native oaks.  The editor of one of the first town newspapers, A.J. Cox, penned the following verse in The Review (1860-1863) on the occasion of some vandalism to a Plaza tree:

"Woodman, Woodman, spare that tree

            The glorious pride of Summer;

            That sheltered many an honest brow,

            And also many a bummer."[9]

            The Plaza was finally fenced in 1873 at a cost of $1,000.  This first adornment was built of redwood with carved pickets and molded posts.  Six gates gave access, one at each corner and one on the east and west sides.  At the same time townsfolk plowed, harrowed and filled the plaza with river bottom loam hauled from the Russian River.[10]  Ornamental shrubbery, most likely herbs, was planted among the native trees, along with at least one fruit tree.[11]

            Yet by 1873 the attitude towards the old forest trees had changed.  Now the local editor and a group of citizens called for the removal of the trees, thinned and strangled by abuse.  They must have met with opposition, however, for the first City Council order to remove the trees in April of that year was rescinded one month later.  Finally, a citizen petition forced the removal of the ancient oaks in March of 1874.[12]



  -  image


Citizens Invited to Plant

            Now that it was cleared for improvement, the Council invited all interested citizens to plant trees and shrubs in the Plaza, which they did, seemingly at random.  By 1876 they had filled the plaza with tiny fir trees, cypress, and had bordered it with Eucalyptus.  In the very center they planted exotic palms.[13]

Although the firs were a native California touch, perhaps a remembrance of the journey over the Sierras, these plantings also exhibited the taste for the exotic that flourished in California during that era, especially the pervasive Eucalyptus imported from Australia.

            Even these efforts fell short, for only two years later the newspaper began to agitate for further beautification, including the planting of Kentucky Blue Grass, irrigation, and iron benches for visitors.[14]  The unkempt appearance of the Plaza had an unfavorable effect on visitors, the paper claimed.  "Hard times" following the economic "Panic" of 1873 delayed further work until late 1880, when the first structure on the site was designed.

  White Plaza, December 3, 1873 A local sleigh is ready for the snowfall. The native trees that survived are protected by a new $1000 fence. Photo looking west from Center Street -- image, Healdsburg Museum.


Bell Tower. A Painted Lady

            In December 1880, the City of Healdsburg purchased a 778 pound bell from the Christian College in Santa Rosa.  Immediately thereafter work began on a large enclosed bell tower in the center of the Plaza.  The nearly completed "City Fire Tower" received the bell and tested its voice on January 6, 1881.  She sounded loud and clear, serving for many years to call the volunteer fire brigade, gather townsfolk in emergencies, or ring out joyous news.[15]

            With its many trees, lacy fence, and now a lofty civic spire and bell as centerpiece, the citizens of Healdsburg seemed satisfied with their Plaza.  Encircled by a row of Eucalyptus, the lot now supported approximately 35 cypress and fir trees in various stages of growth.

             Still, without regular maintenance the Plaza often looked unkempt.  When the editor of the Healdsburg Enterprise newspaper called the Plaza an "eyesore", a movement to clean it up began that was repeated annually.  Not all of the improvements made during this era were equally appreciated and it was about this time that disagreement arose about the appearance and use of the Plaza.

            For example, in 1892 enthusiastic citizens gave the wooden bell tower a new coat of paint, apparently in very bright colors.  Many other citizens felt the colors were in poor taste, and it was reported that the majority "would have preferred white".[16]

A Party Place

            With its central location, the Plaza also became a party place.  Local businessmen were the first to recognize the advantage of such gatherings in a picturesque setting, conveniently encircled by their shops.

            Fourth of July celebrations on the Plaza began at least as early as 1866.  A reported crowd of 2,000 gathered in that year to hear orations, to watch the parade, and later enjoy the evening pyrotechnics.[17]

            In 1877 a May Day Festival was established.  This first festival featured a "Knighthood Tournament", wherein mounted riders tried to spear brass rings with lances while galloping at high speeds.  By 1879 the event was drawing close to 5,000 people, almost three times the population of the town.  The main event was always the parade of the Floral Queen and her attendants around the Plaza.  As each year built upon the last the event grew more elaborate.  In 1895 the festival was a three day extravaganza with a mile long parade around the Plaza.

            After 1896 the Floral Festival, as the May Day spectacular was now known, was combined with the Independence Day celebration and the "Floral Queen" was replaced with the "Goddess of Liberty".

            Fourth of July celebrations tapered off about 1925, when a reported crowd of 15,000 gathered at the park.  The economic effects of Prohibition on this grape and hop growing region, and later the onset of the Great Depression, caused the discontinuation of the large Plaza festivals.[18]

Miss Bell Tower, Scorned by Band

            Almost as soon as a town band became well established in the 1880's the Healdsburg Plaza became its unofficial headquarters.  The Plaza was a perfect location for regular seasonal Saturday night band concerts drawing people from far and wide.  The Healdsburg concerts were economical.  They cost next to nothing and admission was free.  They brought trade for local business because shops stayed open until 9 p.m. on those nights.  The concerts also provided much needed entertainment and social opportunities.

Requests for a permanent bandstand, to replace a temporary one constructed annually next to the bell tower, had been made for years.  But in 1895 a concerted movement for civic improvement began in Healdsburg.  This movement, which in other spheres resulted in a municipally-owned water and electric plant, had a drastic effect on the Plaza, and pushed the question of the band concerts to the forefront.

            It all started with agitation by the local newspaper and citizens beginning in April 1895, resulting in the destruction of old "Miss Bell Tower" in 1896.  Barely 15 years old, she was now considered an "eyesore" and was accused of causing false fire alarms with her rickety frame in high winds.[19]

            A new circular bandstand appeared in her place, a gazebo-like structure with a conical roof built upon the old bell tower legs.  Following the elaborate styles of that era, it included open banister work, fancy brackets and cornices, and a "swaying" staircase”.[20]  This whimsical Victorian bandstand soon became a favorite gathering place, especially for young single men and women who would assemble on warm evenings after chores were done.[21]

  A snowstorm blankets the Plaza in 1887. Citizens were invited to plant trees and shrubs which grew up in profusion. The Bell Tower is in the center. Photo was taken from the roof of City Hall, looking northwest. - image, Healdsburg Museum.


Lady Imps Ignite Firestorm

            Perhaps it was the popularity of the bandstand as a magnet for socializing, and the ever-increasing fame of the Saturday night concerts, which led to its controversial downfall only three years later.  Those concerts inevitably involved the consumption of liquor, either in nearby saloons or from pocket flasks.

            One aspect of the progressive spirit that seized the town included the Temperance Movement to ban the use of alcohol.  Following the lead of Temperance Leagues throughout California, a local group, the Ladies Improvement Club, received permission from the City Trustees to replace the bandstand with a central drinking fountain.  Such civic water fountains had been installed in many towns as a symbol of the determination to outlaw stronger refreshments.

            A drinking fountain could have been placed almost anywhere on the Plaza, but the "Lady Imps", as they were known to some, were set upon the destruction of the bandstand and its unsavory influence.  They ignited a firestorm of controversy by proposing the removal of the town's favorite gathering place.  The City Trustees, caught in the middle of this passionate debate, became mired in indecision.

            When a citizen's petition began to circulate to save the bandstand, the Ladies Improvement Club, intent upon their Higher Purpose, had the bandstand hurriedly axed down.  This rash action started a year-long battle between community factions, played out on the Plaza, in the newspapers, and at City Trustee meetings.

Hoodlums Scrawl Indecent Graffiti

            On April 12, 1900 the Healdsburg Tribune reported that a group of young people had played a hoax on the "Lady Imps".  In the dark of night they erected a fake "marble" monument in the center of the Plaza, built out of wood with muslin stretched over it.  The newspaper fumed over the "indecent" graffiti that was scrawled upon the thing, stating, "The sentiments expressed on the monument were worthy of Barbary Coast hoodlums".

            The Ladies Improvement Club, determined to have their symbolic drinking fountain, would not be swayed.  The young people and most shop owners wanted a bandstand.  Some businessmen wanted something else altogether, suggesting an elaborate "electric fountain", consisting of large sprays of water lit by multi-colored lights.  This idea was modeled after an exhibit at the 1894 California Midwinter Exposition in San Francisco.  Although expensive, such a spectacular display might draw out-of-towners, they reasoned.  The Plaza had become the visible battleground for a war waged between competing community values and interests.

  The Plaza 1905 - View toward City Hall. The bandstand is gone, removed by axe wielding ladies who were outraged over its attraction to drinking men. After a long-fought battle, and a public vote, the ladies were allowed to construct a flagpole, at left, and a modern sanitary 4-sided drinking fountain in the Plaza's center. Note the electric light on the top of the fountain.

The iron bench visible in the right center of the photo is part of a group of benches that were approved and purchased in July 1899. One of the original benches, now over 100 years old, is still in use on the Plaza, across the street from the Downtown Bakery. -- Postcard image, Edwin H. Mitchell, Publisher, San Francisco. -- r janosko collection

            With the help of an attorney, the "Lady Imps" finally prevailed over all, and the drinking fountain was dedicated on May 1, 1901.  Not completely defeated however, the rest of the community immediately erected a temporary bandstand next to the fountain, which was succeeded by a permanent one donated by local businessmen in 1915.[22]  By that time the “Lady Imps” may have lost political power.

            And the band played on.

 Building a snow mountain in the Plaza about 1905. Looking west to buildings on West Street (Now called Healdsburg Avenue). - image, Healdsburg Museum.

Landscaping Fads

            Landscaping fads visited the Plaza regularly in its early years.  In the late 1880's the unruly Eucalyptus trees were felled along with the many fir trees.  The surviving cypress trees were meticulously trimmed to resemble small, widely-spaced toadstools in an otherwise bare plot.  This mystifying manifestation can be explained by the popularity of sculptured, open, Italianate formal gardens in that era.  Replacing the heavy picket and post perimeter fence with wire mesh extended the feeling of open space.[23]

            The Plaza evolved from the stiff formality of the Italianate period to a more relaxed, naturalistic style.  Near the end of the last century businessmen and developers in southern California began to promote the state as a "tropical" paradise.  Healdsburg officials were probably emulating that movement in 1897 when they planted the Plaza with exotic Canary Island Date Palms, Washington Palms, orange and lemon trees, and a profusion of rose bushes.[24]

            As the native redwoods receded on surrounding hilltops and became a symbol of the vanishing western wilderness, they were added as an ornament to the park.  Some were planted as early as 1900.  One of the species is a rare deciduous variety from China known as the "Dawn Redwood".

            With a few periodic additions, the Plaza remained essentially unchanged from 1901 until 1960.  The marble drinking fountain, palms, and bandstand appear on postcard after postcard, decade after decade, distinguishable only by the increasing height of the trees and the changing backdrop of plaza buildings.


Rethinking the Plaza

            In 1960 the winds of civic improvement and modernization once again swept through Healdsburg.  At the same time that a new City Hall and fire station were underway, attention turned to the Plaza.  A landscape planner, Burton Litton of Berkeley, was hired in that year to rethink the park.  His plan, along with the older Canary Island Date Palms and redwoods, are what we now see in the center of town.

            At the same time Elmer J. Sandborn donated $1,000 for a new public fountain.  The granite drinking fountain/monument that had caused so much furor and consternation in 1900 succumbed without controversy sixty years later.  A low-lying modernistic fountain replaced it.  Recently boarded up, the bench type structure now forming the focal point of the town park often puzzles visitors.

  The Plaza 1964 Most of the elements of today are in place, including the Sandborn Memorial Fountain, and the redwood trees. -- image, Healdsburg Museum.

            Nothing of note was added to the Plaza for the next quarter of a century until the "Plaza Pavilion" was dedicated in September 1986.  So as not to disturb the 1960 central fountain, the Pavilion was built on the east end of the park.  Designed by the late local architect, Michael Rubenstein, its Post-modernist style faintly echoes the short-lived 1897 gazebo bandstand.

Soap Box Stop

            Although the winds of change abated on the Plaza after 1900, it continued to figure ever more prominently in the social and political life of the area.  The Plaza served as a focus of state and regional politics.  It was a strategic stopping place for soap box orators and campaigning politicians, drawing gubernatorial candidates or governors in 1898, 1902, 1910, 1917, and 1928.  Large rallies or debates boomed from the park in almost every state and national election year until the 1930's, when radio cut into the popularity of the public speaking circuit[25]

            The Plaza Saturday night band concerts, an entrenched local institution, drew large crowds until the 1950's.  After surviving the onslaught of the Ladies Improvement Club, the band played on through wars and economic downturns.  The concerts finally surrendered to that revolutionary new invention of the 1950's, the television.  If local families could watch The Honeymooners or the Lawrence Welk Show, they no longer needed to meet their neighbors on Saturday night or sway to the rhythms of Owen Sweeten and his Orchestra.

            Over its 136-year history the Plaza reflected a consensus of taste and morality in Healdsburg.  It has also reflected the fiery debates needed to reach that consensus.  We can thank town founder, Harmon Heald, for donating that hospitable plot of land whose slowly evolving costume has attracted so many generations of admirers.


  2003 Hannah Clayborn




2003™. All rights reserved.



[1] Fredrickson, Mihilakawna and Makahmo Pomo, People of Lake Sonoma. 7 12, 48-54.  Peri et al, The Makahmo Pomo:  An Ethnographic Survey of the Cloverdale (Makahmo) Pomo, 15 – 19.  Ferguson, Historical Development of the Russian River Valley; 1597 – 1865; 36 – 40, 45, 46, 48 – 51.  Oswalt, Southern Pomo Word List and Map of Native Place Names in the Warm Springs Dam Area.

[2] Russian River Flag Newspaper, Healdsburg, CA, 13 March 1873, 3:4.  Alexander, The Life and Times of Cyrus Alexander, 39–58.

[3] For more information on this subject see The Heald Family and the Town of Healdsburg in this document.  Heald, The Heald Family Who Settled Healdsburg, 10, 11.

[4] Heald, The Heald Family Who Settled Healdsburg, 10, 11.  “Interview with Aunt Jennie Smith”, from the notes of W.T. Heald, Healdsburg Museum.

[5] Richardson, Beyond the Mississippi, 519, 521.

[6] Jackson, American Space, the Centennial Years, 1865-1876, 181-194.

[7] Russian River Flag, newspaper, 13 March 1873, 3:4.

[8] Russian River Flag, newspaper , 19 November 1868, 3:1.

[9] The Review, newspaper   TO BE INSERTED

[10] Russian River Flag, newspaper, 9 January 1873, 3:1; 16 January 1873, 3:2.

[11] Photo of Plaza, Nov. 1873, view west from Center to West Streets., Healdsburg Museum.

[12] Healdsburg Enterprise, newspaper, 7 April 1873, 1.  Russian River Flag, newspaper, 20 march 1873, 3:1.  Healdsburg Board of Trustee Meeting, Minutes, 16 March 1874.

[13] Photo, Healdsburg Plaza in snowstorm, view northwest from roof of City Hall at Matheson and Center Streets, 1887, Healdsburg Museum.

[14] Russian River Flag, newspaper, 6 June 1878, 3:3.  Healdsburg Enterprise, newspaper, 14 July 1878, 3:3.

[15] Healdsburg Board of Trustees Meeting, Minutes, 1 November 1880, 6 December 1880.  Russian River Flag, newspaper, 6 January 1881, 3:2.


[17]  Democratic Standard, newspaper, 11 July 1866, 2:1.

[18] For more details on Plaza Festivals and references see Healdsburg Festivals and Parades in this document.

[19] Healdsburg Tribune, newspaper, 4 April 1895, 8:5; 11 April 1895, 1:3; 9 April 1896, 1:1; 30 April 1896, 1:4.

[20] Healdsburg Tribune, newspaper, 11 February 1897, 1:3; 22 April 1897, 1:4.

[21] Healdsburg Tribune, newspaper, 19 April 1900, 6:1.

[22] Healdsburg Tribune, newspaper, 11 January 1900, 8:2; 22 March 1900, 1:2; 29 March, 1900, 1:2; 12 April, 1900, 1:2; 19 April 1900, 1:3 and 6; 26 April, 1900, 7; 3 May 1900, 4:1; 10 May 1900, 1:1; 17 May 1900, 1:1; 24 May 1900 1:2; 20 September 1900, 1:4; 2 May 1901, 1:1; 17 May 1901, 1:1; 24 May 1901 1:2.  Healdsburg Enterprise, newspaper 5 June 1915, 1:2.

[23] Photo: Healdsburg Plaza, view northwest from roof of City Hall, Center and Matheson Streets, 1892, Healdsburg Museum.

[24] Photos:  Healdsburg Plaza, view from drinking fountain to City Hall, corner of Center and Matheson Streets, 1905; Healdsburg Plaza, view southeast from corner of West Street and Plaza Streets, 1905; Healdsburg Plaza, postcard, view east from West Street towards Center Street, circa 1908,. Healdsburg Museum.

[25] Healdsburg Enterprise, newspaper, 31 October 1888, 3:4; 14 November 1888, 1; 27 October 1906, 4:4.  Healdsburg Tribune, newspaper, 27 October 1898, 1:1; 30 October 1902, 1:1; 2 November 1910, 1:3; 18 August 1917, 1:1; 1 November 1928, 1:1.